EduTesla

1️⃣ Developing the Marketing Strategy

• I have Created a comprehensive marketing strategy for the company (available in a separate attached document).

• The strategy included: market research, competitor analysis, defining the target audience, building a new media identity, and planning both content and paid advertising campaigns.

• The objective was to reposition EduTesla as a leading and reliable educational brand.

  
  

2️⃣ Redesigning the Visual Identity

• Oversaw the transition from the old, outdated identity to a more modern and professional one.

• This included: creating a new logo, updating colors and typography, and developing unified templates for visual and written content.

• The transformation strengthened EduTesla’s image and built greater trust with its audience.

3️⃣ Upgrading Media Production

• Before the transformation, the company’s production quality (design, photography, video editing) was weak.

• Led my team in building a professional production system that significantly raised quality standards.

• Improvements included: professional photography, advanced editing, high-quality designs, and structured content scheduling.

  
  

4️⃣ EduVision Exhibition

• Managed EduTesla’s outstanding media coverage at the EduVision educational exhibition, which included:

  • Live streaming directly from the event.

  • Engaging, interactive social media content.

  • Post-event videos and highlights.

• This positioned EduTesla as one of the most notable educational companies participating.

5️⃣ Media Coverage of Events & Universities

• Supervised the coverage of EduTesla’s participation in various educational events and university fairs.

• Produced diverse media content that increased visibility and strengthened audience connections.

  
  

6️⃣ Continuous Production & Advertising

• Throughout the transformation, ensured consistent media production for the company.

• Managed multiple paid ad campaigns that boosted reach and engagement with the target audience.